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September 5, 2008 3:28 AM PDT

Dell planning to ditch factories

Posted by Dan Farber
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Dell PC assembly

PC assembly at Dell's Parmer North 1 facility in Austin, Texas.

(Credit: Courtesy of Dell)

During the conference call reporting on second quarter financial results, Dell's new CFO Brian Gladden said several times that the company has "more work to be done," to improve profitability and decrease costs. He wasn't kidding. Over the last year Dell has cut headcount by more than 8,000, and now The Wall Street Journal is reporting that the company is planning to radically alter its production line by selling off its factories to contract manufacturers.

Dell has four factories in the U.S. and six outside the country. Competitors such as Hewlett-Packard have shifted some of their assembly work to more efficient contract manufacturers to lower production costs and increase operating margins. The Journal noted that Dell may not have an easy time ridding itself of its factories, however:

Dell could face several obstacles to selling its plants. Contract manufacturers may be hesitant to buy factories in places with high labor costs, like the U.S., said one person with knowledge of the talks. And some facilities could be encumbered by agreements with local governments. Dell's North Carolina plant, for example, received several million dollars of state and local tax incentives that are contingent on the factory meeting certain employment and local-investment goals by 2015.

Dan Farber is editor in chief of CNET News. He has more than 25 years of experience as an editor and journalist covering technology. E-mail Dan.
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Add a Comment (Log in or register) 17 comments
by Dead Soulman September 5, 2008 6:15 AM PDT
That's right, fire everyone. That's the weakest move any company can make, that's why the problem is never solved. Think of a military mission. When a military mission fails, it's not because of the foot soldiers. It's because of the poor planning from those at the top. The military doesn't fire its soldiers when a mission fails. They get rid of the failures at the top. That's how corporations should run. The workers at the factory are doing their job in accordance to their training. But, corps these days don't have the minerals to fire their executives because they've signed on to large bonuses (for absolutely nothing in return) and outrageous severance packages. If Dell keeps on failing, again, it's the fault of those at the top, not the workers at the factories. And let's not forget, that the more these companies fire and sending jobs overseas, the less jobs we have here in America, and the less money we have to spend on buying those products previously made in the US. Not everyone wants to work at McDonald's
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by Renegade Knight September 5, 2008 7:06 AM PDT
The math never works. Dell making computers directly should always be cheaper and afford Dell more control than using Contract Manufactureres who both need to make a profit (at best that comes out of Dell's potential profits) and work with other companies who contract to them. This is nothing more than a short term move that may pump up Dell's stock now, but lower it later.

When GM and Ford moved their factories overseas. Toyota built them here. Who won?
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by srhoda September 5, 2008 7:09 AM PDT
Dell used to do so well because of the awesome customer they once had. Now their customer service is just simply horrid. I used to buy a Dell about every ~6 months (I am a software developer). Now I don't bother with Dell's anymore. In fact last summer I had to file a complaint with Better Business Bureau before Dell customer service did anything about the issues I was having with my Dell.
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by scarface74 September 5, 2008 7:13 AM PDT
Maybe this is a silly idea, but instead of trying to sell a lot of low-end no profit margin $400 laptops, why not invest in R&D and come up with something that customers might not mind paying a premium for? There is a reason why Apple's revenue is about 2.5x lower than Dell's last quarter but Apple was able to make $300 million more in net income.
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by catch23 September 5, 2008 8:02 AM PDT
That is a limited market, and one Dell already competes in with the XPS line.
Admittedly, they could do better in that space, but there are only so many customers will to pay the premium, and you are fighting Apple for them.
by tacit September 5, 2008 7:46 AM PDT
Personally, I think the only sensible move at this point is for Michael Dell to close the company, sell its assets, and return the money to its shareholders. :)
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by fdunn3 September 5, 2008 8:22 AM PDT
LOL :-)

Michael Dell's advice to Apple coming back to haunt him.
by seannj427 September 5, 2008 8:04 AM PDT
There is no substitute for direct control of manufacutring. Period. Anything else is a poor imitation. Let me cite laptops as an example.
As most of you probably know, DELL does not manufacture its own laptops They engineer them but they do so using someone else's laptop chassis. So that's why a DELL laptop looks an awful lot like a 'no name' brand laptop in some independent PC stores. And we all know just how 'reliable' dell laptops are. Toshiba and compaq branded HP's tend to have a better reliablilty rating overall (obviously there are specific model lines in each that have been nightmarish). Why? Because the supplier they use has a better track record, AND, they do more engineering up front.
DELL PC's are next. What will occur is that the plant building the laptops, who will no longer be owned by DELL, will be looking to meet their production targets. Quality will suffer. Dell will CLOSE the factories in NC and Tx and will move them elsewhere, probably to China or Signapore . Quaility will take a giantic nose-dive. DELL will fade into oblivian and the reliable machines that ran so well for so longer will become another junk box just like the average walmart white box PC.
The sad truth is that shareholders and stock analysts run companies now, not CEO's. Customer satisfacation, quality and technical innovation are going the way of the edsel. To paraphase a guy at my old company when asked about quality (which had been very important to us as a manufacturing company), "SCREW QUALITY. QUALITY IS AN 80's THING". that's the attitude that gets us talking to customer service when we take a brand new product out of the box that fails the minute we turn it on.
-S
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by what890 September 6, 2008 6:40 PM PDT
seannj427, apparently you have no idea how contract manufacturing works. besides, singapore doesnt manufacture anything because of high cost. quailty has nothing to do with contract manufacturing. if somebody can do it cheaper and better than you, you shld stop doing it and let someone to do it for you...... so you can be more efficiency and more effective to focus on what you do best....... marketing, customer services......to name some examples.
by fdunn3 September 5, 2008 8:26 AM PDT
Build your own and you will always have good tech support. (consumer systems)

Even laptops are starting down the "white box" path. (consumer systems)

If Dell outsources their business line desktops that will be the end of them.
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by jhillendahl September 5, 2008 9:12 AM PDT
AMEN! to all of the above comments. Nothing I can say will add to the above.
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by Jack Gratteau September 5, 2008 10:01 AM PDT
Dell's new marketing slogans:

You can tell its Hell, its Dell

The crap goes in before the name goes on.
Reply to this comment
by Jack Gratteau September 5, 2008 10:01 AM PDT
Dell's new marketing slogans:

You can tell its Hell, its Dell

The crap goes in before the name goes on.
Reply to this comment
by joe284721 September 5, 2008 10:50 AM PDT
Bunch of sellouts. Your going to put several thousand employees out of jobs just because you have to be number 1, somebody has to be second.
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by Michael Grogan September 5, 2008 12:57 PM PDT
Dell's quality can't fall any more, it's already on the sub-floor. Maybe now Dell will finally go defunct as it should have years ago and leave room for someone who knows how to make computers.
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by Jim Hubbard September 5, 2008 4:45 PM PDT
Dell has been the largest supplier of PCs and computer equipment for the US Military EVER!

They have benefited from over $3,394,356,651 in federal contracts (secret contracts are routinely not revealed for sensitive government projects, so this figure may be much higher) from 2000-2007. (See http://www.governmentcontractswon.com/search.asp?pg=5&type=dc&criteria=dell&rc=139&prevpage=4 for these stats and a neat little way to check on other government contractors.)

So, Dell takes over $3.3 BILLION from taxpayers and then high-tails it overseas?

I say we kick their entire company out of the country and out of government contracts. There HAS to be some sort of incentive for them to stop stabbing the American people in the back after tacking their tax monies in government contracts.


I say "No Dell, Howie!" - http://www.cafepress.com/NotDell .
Reply to this comment
by paulej September 6, 2008 7:12 PM PDT
Wow, and not a good word for Dell?

I've actually been pleased with Dell and usually buy a new machine every year. While I have no experience with their laptops, I am and have remain very pleased with the performance and quality of their desktop machines.

Recently, though, they pulled a stunt that has made me a bit upset. I ordered a new system with a Sound Blaster card, but little did I know that the "(D)" in the description meant that it was some kind of "less than complete" card. Creative will not provide any support, nor will their software updates work -- only the original software from Dell will power the card.

I wrote a letter to Dell; let's see how it goes. I'm really angry about this one, since the card was not purchased at a discount! I paid full retain price, which is fine... assuming I got a *real* Creative Sound Blaster card.

Aside from that issue, Dell has been pretty good. All manufacturers have a problem now and again, but overall I've been quite pleased with Dell.

That said, I will admit that their customer support is lacking. It's virtually useless, now that it has been moved over seas. Years ago when it was here in America, it was great. But, Dell is no different than HP on this. Call HP support and you'll quite likely get a person who knows little or nothing about the product he/she is supposed to be supporting.

I do echo the concerns about loss of American jobs. But, why is it happening? The reason is not that Dell or other companies are evil. How many of us go to Wal-Mart and buy a $4 foreign-made hammer rather than a $6 US-made hammer. We cannot put the blame on Dell. It is the consumer who is driving Dell and other companies out of the country to produce lower-cost products that we will buy. If you want to keep American jobs in the US, then perhaps you need to start buying a few more American products.
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