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October 11, 2008 7:39 AM PDT

EFF: Hollywood's RealDVD suit is a smokescreen

Posted by Greg Sandoval
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Hollywood isn't suing RealNetworks over piracy--that's just a smokescreen, according to the Electronic Frontier Foundation.

The group that advocates for the rights of Internet users said in a blog post Friday night that the the primary reason the Motion Picture Association of America (MPAA) filed a copyright suit against RealNetworks and is trying to halt the sale of the RealDVD software is to make sure the company, and anyone else wishing to build movie players, gets Hollywood's permission first.

"It has nothing to do with piracy and everything to do with controlling innovation," said Fred von Lohmann, EFF's senior attorney.

The studios accused RealNetworks in a copyright suit of violating the Digital Millennium Copyright Act and breaching its contract with the DVD Copy Control Association, the group that oversees the licenses that manufacturers need to build DVD players. On Tuesday, Hollywood convinced U.S. District Judge Marilyn Patel to keep RealDVD off the market until November 17 at the earliest.

"It has nothing to do with piracy and everything to do with controlling innovation."
--Fred von Lohmann, senior attorney for EFF

The studios told the judge that RealDVD enables consumers to build huge film libraries without paying a cent. They just need to rent a movie and use RealDVD to copy and store the material to their hard drives. Lawyers for the MPAA described the "rent, rip and return" scenario and told the judge this could cost the film industry billions. But in his post, von Lohmann points out what many others have already noted: there is software readily available on the Internet that copies and stores films on hard drives. Most of it is unencumbered with any of the copy protections found on RealDVD.

"Hollywood can't possibly believe that the $30, DRM-hobbled RealDVD software represents a piracy threat," von Lohmann wrote. The studios are using the lawsuit to "send a message about what happens to those who innovate without permission in a post-DMCA world."

The licensing agreements tech firms are required to sign before making movie players are a means of control, said von Lohmann. The licenses "define what the devices can and can't do thereby protecting Hollywood business models from disruptive innovation," he said. Representatives from RealNetworks and the MPAA could not be reached Friday.

Watermarks and DRM
The licenses also give Hollywood the power to ask a that tech companies help in the fight against piracy, says von Lohmann.

"In the course of these years-long negotiations, Hollywood has managed to wrest several important concessions from technology vendors," von Lohmann wrote. They "include requiring that computers do watermark detection to spot pirated copies when reading data from Blu-ray discs, and imposing DRM on resulting copies."

Why RealDVD is so threatening to the studios is that RealNetworks has the potential to start a rebellion among gadget makers. The company is thumbing its nose at Hollywood's licensing deals and telling the courts that it only needs to protect the DVD's contents, which RealDVD does. If RealNetworks is allowed to build a player without a license, then others will follow. Hollywood wants to avoid that at all costs, according to von Lohmann.

"By reading the existing CSS license carefully," von Lohmann wrote, "Real found a way to create a new product category without first getting permission from the Hollywood studios."

He suggests that Hollywood isn't against allowing people to back up their DVDs. He said we might see products that enable people to make copies. It's just that the studios want to share in the profits made by such products.

RealNetworks and the MPAA aren't due in court against until mid-November.

Greg Sandoval covers media and digital entertainment for CNET News. He is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg.
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Add a Comment (Log in or register) 14 comments
by jumpjetta October 11, 2008 8:09 AM PDT
"The studios told the judge that RealDVD enables consumers to build huge film libraries without paying a cent. All they need do is rent a movie and use RealDVD to copy and store the material to their hard drives. Lawyers for the MPAA described the "rent, rip and return" scenario."

If you've rented it, the studio has made its profit on that DVD, at least from the sale of the DVD to the rental place, and (probably in the case of big places like Blockbuster) revenue sharing from the rentals.

*goes to hunt up his illegal MP3 copy of Public Enemy's "Burn Hollywod Burn"*
Reply to this comment
by Lerianis October 11, 2008 9:08 AM PDT
You hit the nail right on the head. Frankly, the studios have made their profit off the DVD in question when they sold it to the rental place, so in my opinion, there is absolutely NOTHING wrong with 'rent, rip and return'.
It isn't stealing by a long shot, you have actually PAID for the right to view that movie.
by t26l October 11, 2008 10:00 AM PDT
Renting a DVD from Blockbuster, etc. gives you license to view the DVD as many times as you like... for the length of the rental period. If you rip it and watch it after you return the movie, then you are, technically, violating fair use. (Not that there's anything fair about the actions of the MPAA and RIAA in the first place.)

I'm not trying to defend Big Movie's actions by any means. Just sayin', that's all.
by iff2mastamatt October 11, 2008 10:48 AM PDT
Most people have never even heard of RealDVD and many others probably never will. I think it's a great idea for watching movies quickly on a laptop instead of carrying around multiple DVDs around at airport where space does matter. The ripped DVDs will be DRMed, so I don't really see the big deal here. However, I don't approve of these labels wanting a profit from ripping the DVDs. Come on. If I paid for the DVD, let me do what I want with it. It's my property.
Reply to this comment
by vminvic October 11, 2008 2:10 PM PDT
MPAA has to accept the idea that DRM methods and legal action, is a lost cause. High retail prices, and the DRM are why most people scam the product ! Any protection method will be defeated. Why not just sell the product CHEAPLY enough (as a download WITHOUT DRM) that no one would bother with sketchy file sharing sites ? Stay greedy and you lose big time !
Reply to this comment
by abozabra October 11, 2008 5:01 PM PDT
Why using RealDVD? There are so many others out there that can do the same job or even better ;)
Reply to this comment
by demet273 October 12, 2008 11:15 PM PDT
any particular programs you recommend?
by cohaver October 11, 2008 5:46 PM PDT
I/O IMAPI DLL in Microsoft it about effecting and how it reads the keys
Reply to this comment
by dargon19888 October 12, 2008 8:20 AM PDT
I think one of the earlier comments hit the issue.
The Movie Industry (MPAA) are trying to maximize the profits.
"Rent / Rip/ Return" is a justified problem. Lets be honest, if you do this, you are stealing.
Also if you "Rent/Rip/Share" you too are part of the problem.

On the other hand, if you "Buy/Rip/Watch", you're within your rights under the copyright laws.
How many people do this?

If the MPAA were to consider that if they reduce the price to own, increase the price to rent, and delay the time the movies are seen on screen and then to Disc, they could improve their profits.
Reply to this comment
by imacpwr October 12, 2008 10:22 AM PDT
Quote: "The studios told the judge that RealDVD enables consumers to build huge film libraries without paying a cent. They just need to rent a movie and use RealDVD to copy and store the material to their hard drives."

Could someone from the "studios" please tell us where we can "rent" movies without paying a cent...?!?!
Reply to this comment
by Imalittleteapot October 12, 2008 10:24 PM PDT
This is about control just like the EFF says. They're obsessed with it.

They complain and say what if people made copies of movies they rented with RealDVD? Well, that right there is telling you that you can't make copies of movies you rent right? Well, how do you watch a rented DVD then? I have to make a copy of it in my DVD player's memory and then stream another copy of it to the TV and then another to my brain. That's three or so copies. So, it's illegal. Don?t think making a copy into ram or memory is illegal? Well, it just might be. Just refer yourself to the Blizzard Glider lawsuit.
http://yro.slashdot.org/article.pl?sid=08/07/14/2313247

There is certainly no law that specifically says it is legal. I'll tell you that. A copy is a copy. It's either legal to make copies of stuff you rent or it isn't, and if it isn't then you can't watch it. It's also illegal to crack the DRM on rented DVDs and that's exactly what you have to do to watch it. Watching a DVD is a federal crime according to the laws.

Well, it's just a temporary copy right? Wrong! Can I get a temporary copy of something from the Pirate Bay as long as I promise to delete it later? Nope, that's illegal. Can I stream content I haven't paid royalties for even though the stream is temporary? Nope, that's illegal.

So, how are rented DVDs legal to use to begin with? The answer is they're not and they weren't meant to be. The laws have been written so that anytime you listen to music, watch a movie, or use software you are "technically" breaking the law. Now, let me tell you why.

Even if that's "technically" true I highly doubt the MPAA or the RIAA or Microsoft is going to sue or the government is going to prosecute for using a product you paid for right? Well that's true, but who exactly has all the control in that situation? Who decides who get sued? Who decides how you can use stuff you paid for? It certainly isn't you is it?
Reply to this comment
by maneeshpan October 12, 2008 11:13 PM PDT
There are plenty of free DVD ripping tools out there already anyways like Mac The Ripper and Hand Brake on Apple's Mac OS X platform and video editing tools like FFMpeg X and I'm sure there are plenty of free alternatives to RealDVD for Windows users too. So why waste good money on RealDVD when you can get one of these free applications.

I hope Real nevertheless, wins its case against the MPAA for the consumer's sake and that of technology companies wanting to innovate in the consumer electronics and entertainment space -- they should not need to get permission from a content company to innovate. Apple did not need RIAA or the MPAA's permission to create the iPod or iTunes. They needed permission to add content from RIAA and MPAA companies to the iTunes Store but no permission to create the service and products like iPod, iPhone and Apple TV that work with the service and iTunes player.
Reply to this comment
by jafarm66 October 13, 2008 7:45 AM PDT
The MPAA is becoming the same joke the RIAA currently is.
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