AT&T Tech Support 360Bad economy kills this year's DigitalLife Expo
Citing economic troubles, Ziff Davis Media has canceled this year's DigitalLife Expo, a trade show held each fall at New York's Jacob Javits Convention Center.
"The poor economic conditions have created a very different and difficult dynamic for us this year, and we weren't confident that we could present a show experience that was consistent with the successes of prior years," DigitalLife Vice President Paul O'Reilly said in an e-mailed statement. "Hopefully, a bigger and stronger DigitalLife will return in 2009. We will make additional announcements about the future of the show when details are available."
Besides the economic issues, DigitalLife had additional problems. Namely, last year's expo just wasn't very good. It couldn't define itself as a worthwhile alternative to the Consumer Electronics Show, it was short on new product debuts (with the exception of some cool new iRobot toys), and the show floor's highlights were an awkward mishmash of electronics, Web start-ups, and products with which most geeks were already very familiar. It was a noticeable downturn from the more happening DigitalLife 2006.
Until the cancellation, the beleaguered Ziff Davis' apparent strategy was to put more of a focus on gaming for the 2008 edition.
Furthermore, this spring a blow was struck to the city-sanctioned "Digital Technology Week" that had surrounded the expo for the past few years: Mayor Michael Bloomberg ordained the first annual "Internet Week New York" in early June, leaving Digital Technology Week to languish in the Department of Redundancy.
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
- Topics:
-
News
- Tags:
-
economy,
-
Ziff Davis,
-
media,
-
trade shows,
-
DigitalLife,
-
New York City
- Bookmark:
- Digg
- Del.icio.us
http://www.thepetitionsite.com/5/bring-back-digital-life-2008
It probably won't get anywhere, but it's worth a shot.
IMHO, they merely mis-timed it badly, and there was little-to-no marketing that I can tell.