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November 20, 2007 7:27 PM PST

Facebook responds to MoveOn criticism of ad program

Posted by Caroline McCarthy
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This post was updated at 8:03 PM PT to provide additional comment from MoveOn.org.

Facebook issued a statement on Tuesday afternoon in response to online activist group MoveOn.org's charge that its "Beacon" advertising program is a violation of users' privacy.

"We encourage feedback from our users on new products," the Facebook statement read, "but in this case, the MoveOn.org-led group misrepresents how Facebook Beacon works. Beacon gives users an easy way to share relevant information from other sites with their friends on Facebook."

Beacon, which is part of Facebook's new social advertising strategy, broadcasts information about members' activity on third-party partner sites to their friends' "News Feeds." MoveOn's campaign has cited problems with the program ranging from its potential to reveal a user's entire holiday shopping list to the possibility that it might expose sensitive information that could put someone at risk.

Facebook's statement stressed that because this information is not public, it isn't an invasion of privacy. "Information is shared with a small selection of a user's trusted network of friends, not publicly on the Web or with all Facebook users," the statement explained. "Users also are given multiple ways to choose not to share information from a participating site, both on that site and on Facebook."

MoveOn.org spokesman Adam Green was quick to provide an additional response. "If Facebook's argument is that sharing private information with hundreds or thousands of someone's closest 'friends' is not the same as making that information 'public,' that shows how weak Facebook's argument is," Green said in an e-mail. "Facebook users across the nation are outraged that the books, movies, and gifts they buy privately on other sites are being displayed publicly without permission--and it's time for Facebook to reverse this massive privacy breach."

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Add a Comment (Log in or register) 10 comments
MoveOn...
by KTLA_knew November 20, 2007 8:35 PM PST
...why don't you do just that?
Reply to this comment
Having solved every other threat to individual liberty...
by jschind November 20, 2007 9:35 PM PST
If I ever donated money to MoveOn, I would be so upset right now. They really don't have anything else to do I guess...

I can understand how having to opt out of the RSS feed for each site individually could be annoying... and facebook could fix that with a simple feature allowing users to opt out of Beacon all together... but why does MoveOn care? Did one of their employees read an RSS feed stating that they were getting a crappy gift for Christmas?

Maybe they're just bankrupt after that NYT ad. That thing had to be expensive.
Reply to this comment
Get your facebook out of my business...
by icallarlo November 20, 2007 9:36 PM PST
I bought tickets on fanadango last week to a movie..(for the last
friggin time in 5 years) and when I logged on to my facebook
account today I was apparently "sponsoring" "American
Gangster" with no interaction on my part.

The result? I'll buy my tickets at the theater from now on and
facebook can kiss my ass!

I know I am not the only one who is freaked out by this massive
invastion of privacy.

Maybe the bush administration is sponsoring facebook?
Reply to this comment
Bush?
by gearpig November 21, 2007 9:36 AM PST
Of course Bush is sponsoring Facebook, just like he steered Katrina to hit New Orleans, and he personally flies around leaving chem trails, and poisons our water, and he invented AIDS too. Geez.
Facebook & privacy.
by My-Self November 21, 2007 12:00 AM PST
there clearly is a problem there, and as facebook users who today are teenagers / students grow up, some of them will end up in decision making positions, and the full history of their youth will be retained and exploited, thus giving to those owning this information intimate knowledge and tremendous power over them to manipulate, threaten and influence their decisions.

Once personnal information have been spilled, there is no way to get it back. People will understand the implications years later, once it's too late for them.

http://privacy.cs.cmu.edu/courses/dp1/refs/facebook/FaceBook.pdf
Reply to this comment
re: facebook & privacy
by ggglenerson November 21, 2007 7:54 AM PST
i can see where some people might take issue with the way facebook shares information. surely as the facebook generation ages, many they will move into positions of leadership as you said. and there will be some who will try to sabotage leaders when they take power. but people are going to do that anyway. it may be a cheap move, but it will probably happen.

so, the only question is, really, what information do you or these people have on facebook or myspace or whatever that it will end up hurting you--or that you will regret 15 or 20 years from now? just how reprehensible is the information on your page?

whether you put your life online, there are consequences for what you do in life and you must deal with them. as peter parker said in spider-man, "with great power comes great responsibility."

it's your life and you are responsible for what happens.
View reply
Facebook is solving the problem
by rcrusoe November 21, 2007 7:06 AM PST
Looks to me like Facebook has found a solution to the problem of
their site's popularity.

There is a growing number of Facebook competitors and this is a
sure fire way of encouraging their users to go somewhere else.
Reply to this comment
how to block facebook beacon with firefox
by stuckinthemiddleagain November 21, 2007 2:09 PM PST
super easy: http://www.ideashower.com/blog/block-facebook-beacon/
Reply to this comment

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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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