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February 25, 2008 11:57 AM PST

News Corp. quickly shoots down rumors of MySpace ad shakeup

Posted by Caroline McCarthy
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This post was updated at 12:54 p.m. PST to add formal comment from Fox Interactive Media.

Don't expect News Corp. to jump ship on its advertising contract with Google for social network MySpace, representatives from the company said on Monday.

TechCrunch had reported earlier that News Corp. was potentially in negotiations with Microsoft, which serves ads on MySpace rival Facebook, as a replacement for the Google ads that have run on MySpace and other Fox Interactive Media sites since August 2006. Google co-founder Sergey Brin had said in the company's most recent earnings announcement that its advertising contract with Fox Interactive had proven less lucrative than expected.

But a News Corp. representative told the Silicon Alley Insider soon after that the report was "100 percent categorically untrue." A Fox Interactive Media representative then confirmed to CNET News.com that "There's no truth to rumors that Fox Interactive Media is interested in getting out of a strategic search deal with Google."

Case closed.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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