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September 14, 2008 2:00 PM PDT

EA drops $2 billion bid to acquire Take-Two

Posted by Steven Musil
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Electronic Arts has abandoned its $2 billion bid to acquire rival game maker Take-Two Interactive Software, ending a seven-month takeover effort that turned hostile before the two companies entered private talks last month.

"After careful consideration, including a management presentation and review of other due diligence materials provided by Take-Two Interactive Software, EA has decided not to make a proposal to acquire Take-Two and has terminated discussions with Take-Two," EA said in a statement Sunday.

The announcement brings to a close EA's long-running, but oft-rebuffed, effort to acquire Take-Two.

EA took its buyout offer public for the publisher of the wildly popular Grand Theft Auto franchise in February at $26 a share after Take-Two spurned an earlier attempt at a friendly takeover at $25 a share. Take-Two rejected the $26 offer as too low, and EA launched its hostile bid in March. EA subsequently reduced the offer to $25.74 a share. But repeated extensions and offer revisions seemed to hurt the company's credibility.

EA dropped its hostile bid in August after the two companies agreed to hold private talks about a potential transaction. A few days later, the Federal Trade Commission said it had conducted an investigation of a merger of the companies, but said no further action was required and closed the investigation.

Steven Musil is the night news editor at CNET News. Before joining CNET News in 2000, Steven spent 10 years at various Bay Area newspapers. E-mail Steven.
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Add a Comment (Log in or register) 9 comments
by JLBer September 14, 2008 3:27 PM PDT
Take Two demanded corporate DRM. EA would only be allowed to release three of TakeTwo's games after which they'd need to prove that they bought TakeTwo and they'd have to call TakeTwo's developers to get permission to release any more games.

EA, of course, found such a restriction to be draconian and refused to abide by TakeTwo's demands.
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by Seanathome September 14, 2008 5:52 PM PDT
That's an awesome ironic mock story. I wish it were true! :)
by Kwasiowusu September 14, 2008 4:31 PM PDT
Thank heavens for that. I have little confidence in EA. Take Two's better off alone or with a company that actually knows what they are doing and keeps releasing winners, like Activision.
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by Alex Alexzander September 14, 2008 6:43 PM PDT
JLBer, that is so funny!

And they wanted them to sign an EULA saying that they are not entitled to actually own anything. just have limited use.
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by PhaseDMA September 14, 2008 6:55 PM PDT
How this could have ever been approved is beyond me. EA would have owned every major sports game on the market. Monopoly anyone?
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by HighwayHome September 14, 2008 8:40 PM PDT
When was the last time the Sherman Anti-Trust Act was actually used for the benefit of consumers? EA has the exclusive license to the NFL - why is this not seen as a monopoly. The Government would rather the corporate interests set up the rules, than get in there and create some competitive competition for the gamers. It may end up benefiting EA in the short term, but huriting the industry in the long run
by Inconnux September 14, 2008 7:05 PM PDT
Atleast Take two won't be ruined! If EA did get take two they would have to rename GTA to Grand Theft Computer... DRM rootkit edition...
Reply to this comment
by NWLB September 15, 2008 8:29 AM PDT
EA, Sony Online Entertainment, and Microsoft, three companies that need to be destroyed utterly.
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by PhaseDMA September 15, 2008 9:33 AM PDT
For all their control I wouldn't call EA a bad company. Sure they for the most part control the sports picture, but I'm not sure that causes their innovation to lack to those games.

I mean take the differences in Madden 08 and 09. There are a ton, and for the most part I think the game is better for it. You see the fact is they don't have a monopoly, because at the end of the contract with the NFL if the NFL isn't happy their not getting the contract back, so EA really does have to work to improve their games.

Even when you leave the sports arena EA still competes heavily for game of the year awards in a heavily saturated market. They may be the largest and strongest game studio, but you can't hate them for that.
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