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September 5, 2008 3:34 AM PDT

For game consoles, an $8 billion Net target

Posted by Dave Rosenberg
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Internet-connected game consoles will generate $8 billion in revenue for the Big Three companies through online content and services in 2013, according to a report released Thursday by research firm Parks Associates.

Clearly, console games aren't going away in the next five years. And if $8 billion in revenue can be generated just through services, then they are unlikely to go away for a much longer period of time.

I wrote previously that a more-likely scenario than the death of the console is one in which the console can play games of all types, including those that are browser-based or require a download installation.

In another post on video game "megatrends," I noted that Internet connectivity is key to extending the commercial lifespan of games and also provides monetization methods beyond sale of the actual games. "The ability to download new content or play against others online extends the lifespan and the potential audiences," I wrote.

Free-to-play games have already created junior economies in Asia. Frank Yu recently wrote on GameSetWatch that "winning--or gaining power--in online games in China is as much about purchasing items as it is about skill or hard work." He adds:

If designers and developers had other business alternatives to monetize their games, they would if they could. For now, they design the games to painlessly help users spend ever larger sums of money on virtual items. I'm sure Western publishers are looking at and exploring this model as well.

Console developers would be well served to figure out more monetization methods in order to avoid falling prey to PC and browser-based games. Their ability to remain profitable depends on their ability to adapt to the different ways people choose to consume and play games.

Dave Rosenberg is currently working on a new stealth start-up based in San Francisco. He is Co-founder of MuleSource, an open source integration and infrastructure software company and is a recognized thought-leader in open source software and service-oriented architecture. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.
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Add a Comment (Log in or register) 1 comment
by fatfoogoo September 8, 2008 2:59 AM PDT
With the rapidly advancing Asian free-to-play, microtransaction based model creeping into western markets, in combination with the Xbox/Netflix deal, it's hard to see consoles going anywhere, and easy to see why Parks Associates could forecast big numbers such as these.
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About Negative Approach

Dave Rosenberg is currently working on a new stealth start-up based in San Francisco. On the Negative Approach Blog, Dave discusses the dynamics of growing a startup company and how the software market is evolving against monolithic software corporations whose corporate hegemony stifle innovation and annoy developers worldwide. He has experience at both large corporations and several startups; technology has long been his best friend and mortal enemy. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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