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March 6, 2008 2:14 PM PST

Ballmer on Apple's iPhone announcement

Posted by Ina Fried
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Steve Ballmer reprises Monkey Boy

At Mix '08, Ballmer was asked to reprise his famed 'Monkey Boy' dance, this time touting Web developers. He complied.

(Credit: Ina Fried/News.com )

LAS VEGAS--If the jabs from venture capitalist Guy Kawasaki weren't enough, Steve Ballmer took a bunch of no-holds-barred queries from the audience at Mix '08.

He was asked whether, given Apple's iPhone announcement, Microsoft was trying to get Silverlight on the Apple phone.

"Silverlight for the iPhone is, of course, interesting," he said. "I can't say there's been extensive discussion with Guy's old boss."

He also said it was unclear whether Apple's business model, which takes 30 percent of iPhone application revenue, would allow for royalty-free distribution of Silverlight. (Apple has said it will allow free applications.) He also noted that Apple might be taking too large a slice, grabbing "30 percent of every bit of revenue."

"It's a good business, if you can make it," Ballmer said.

Later on, he was asked about Apple's license of the ActiveSync protocol that connects mobile devices to Microsoft's Exchange Server.

More Ballmer Monkey Boy

Ballmer brings back the Monkey Boy dance.

(Credit: Ina Fried/News.com )

"We've licensed ActiveSync for a while. That's been an option that's been available to Apple," Ballmer said. The company has already licensed the technology to other rivals, including Palm and Nokia. "It was certainly an option we knew Apple might take advantage of."

Ballmer was also asked to reprise his Monkey Boy dance, this time touting Web developers. He complied. (Watch the video here.)

The session concluded with Kawasaki saying he knew Ballmer really wanted a MacBook Air. "If you ever want a discount, I have friends," he said.

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.
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Add a Comment (Log in or register) 9 comments
Umm
by MadKiwi March 6, 2008 2:34 PM PST
Apple has said they will distribute free apps with no charge. Make Silverlight free and MS will incur no charge.

This was just Ballmer taking another typical cheap shot at Apple.

And anyway, 30% for providing advertising, a distribution channel, a revenue collecting system and an update channel strikes me as remarkably reasonable... Not only that, there is the assurance to purchasers that apps downloaded this way are unlikely to be malware. Where's the equivalent for other cell phone apps?
Reply to this comment
Credit Card processing or PayPal fees
by davidturetsky March 7, 2008 1:38 PM PST
For anyone who has ever owned a small business or done any selling on eBay knows that transaction fees KILL any profit on a sale. 30% is, at least, a fee that can be built into your FIXED costs and allow you to price your app accordingly.
Virus
by BALTHOR1 March 6, 2008 2:41 PM PST
It looks to me like all computer virus are written on a single,altered Commodore 64 computer.All virus are actually fax files and your computer,in the BIOS,has the fax file filter switched off.The Commodore had no hard drive and was like an extension of a memory chip.The group was flashing chips for industry and brain stormed the computer idea into existence.
Reply to this comment
Ballmer = Idiot.
by Penguinisto March 6, 2008 4:37 PM PST
Apple said up-front that if you offer the app for free, it costs you nothing beyond the $99 initial cert fee, and 30% of $0.00 is still $0.00

Surely MSFT can afford the $99 fee to get Silverlight an iPhone cert, yes? (well, at least they can afford it now, before they buy Yahoo...)

/P
Reply to this comment
Isn't it possible
by DrtyDogg March 9, 2008 2:06 PM PDT
that balmer might have been a little bit busy to look over all the details of the iPhone SDK seeing as how he was on stage talking to developers at the time of the announcement.
The devil is in the details
by Vegaman_Dan March 10, 2008 10:04 AM PDT
Apple developers pay $99 per developer, or $299 for a site license. Somehow I belive that Silverlight is being produced by more than one person.

This somewhat blows away your $99 comments. However, even at $299, the comments do apply.

If MS made Silverlight free on the iPhone, would Apple allow it? THAT is the real question.
"too" NOT "to"
by darthstupid March 6, 2008 8:27 PM PST
"He also noted that Apple might be taking to large a slice,
grabbing "30 percent of every bit of revenue."

Grammar Nazi says TOO large a slice. Not "to large a slice".
Reply to this comment
Typo has been fixed
by Zoë Slocum March 7, 2008 9:40 AM PST
Thank you.
Who cares about Silverlight?!
by samkass March 7, 2008 10:45 AM PST
The iPhone won't have Silverlight? Yawn!

Microsoft is about 3-5 years behind the curve lately and not catching up. Who in their right mind would lock themselves into their technology forever?
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During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.


Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

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