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December 2, 2008 2:48 PM PST

Facebook Marketplace relaunch powered by Oodle

Posted by Caroline McCarthy
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Oodle

Classifieds start-up Oodle will be powering Facebook's official "marketplace," the company said Tuesday. Members will be able to use it just like any third-party app on the Facebook platform--the only difference is that this one is official.

"Turning the development and management of Marketplace over to an innovator in online classifieds will give users more advanced ways to create and share listings on Facebook," Ethan Beard, Facebook's director of business development, said in a release. "We're excited by the potential of the Oodle-powered Marketplace application to offer an engaging classifieds experience on Facebook."

Facebook launched its own Marketplace about a year and a half ago, a potential rival to the Craigslist juggernaut. But it didn't really take off, and though it was never formally pulled, Facebook decided to revamp it with Oodle to "further expand the functionality and breadth of the application."

It'll relaunch early next year. Facebook, meanwhile, has been working on developing a PayPal-like payment system for quite some time; it has yet to launch, but presumably could be closely integrated with an official classifieds service.

Oodle also has powered MySpace's classifieds since July.

Originally posted at The Social
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Add a Comment (Log in or register) 5 comments
by busby-seo-test December 3, 2008 5:23 AM PST
This article is very interesting and is full of important information. Thank you for the author of this site and article.God bless you!
Reply to this comment
by ChrisLang December 3, 2008 7:45 AM PST
You may want to see what happens with Facebook Connect. They were blocked as a phishing site last night. By Firefox and chrome, then Safari joined in. We shall see how delivering content from many domains thru AJAX turns out to be see by anti virus and anti phishing filters.

This sounds like false positive hell to me....

Chris Lang
Key Web Data
Reply to this comment
by Harrison912 December 3, 2008 10:38 AM PST
Thanks, Caroline, for this information. I'm on FaceBook mainly for socially marketing my safety and security web site and raising awareness for it's products so I do have a few items listed on the Market Place. I'm glad to hear they're improving things.
Reply to this comment
by December 3, 2008 11:24 AM PST
With the bugs i've seen on facebook for months now, i doubt i will be giving them money
Reply to this comment
by classifieds December 28, 2008 3:55 PM PST
I think Facebook runs a well operated classifieds section on their site.
http://adlandpro.ws
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