NBC says goodbye to Apple, hello to Amazon
NBC Universal didn't waste any time replacing Apple.
Episodes of The Office and Heroes will begin appearing at Amazon's Unbox starting next Monday, according to a statement released by the companies.
Amazon customers can download the pilot shows for new series, such as Bionic Woman, and Chuck, free of charge and in advance of their network premiers. Other shows will be available on Amazon Unbox the day after they air. Amazon and NBC Universal are offering a range of packages, including a 30 percent off deal when purchasing a complete season in advance.
NBC Universal and Apple engaged in a public relations battle last week. The spat started when NBC announced it would not renew a long-term contract to offer TV shows for download on iTunes because Apple wasn't offering favorable enough terms.
In response, Apple said it wouldn't sell NBC's shows for the upcoming season.
wanted to charge 4.99 an episode.
looking out for us (the consumer). The negotiate and negotiate to give us the
best price. They stand up to those guys NBC Universal guys and say F U man
this is what is good for all of THEM.
Maybe its just bc I love Apple... But, way to think it through NBC. You just
lost out on the media company company that controls something like 76% for
the online music market and Unbox controls.... UUUUUhHHHHH... O YA no
one knows that stat bc no one uses it (okay, I am speaking to the NO ONE in
general - no needs to start yelling at me)
This just makes me wanna go and buy a video on iTunes just to voice my
support to Apple.