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February 7, 2008 4:06 PM PST

Google buys Plaxo? File it under 'unlikely'

Wired's Epicenter blog reported Thursday that rumors point to contact-management-service-turned-social-network Plaxo as Google's latest shopping purchase. Well, maybe.

The report is extremely thin, and very little detail is given except that the buying price is under $200 million and the buyer is "most likely" Google. Representatives from Plaxo said that the company does not comment on matters related to mergers and acquisitions.

It would make sense: Plaxo has been a loyal and vocal member of Google's OpenSocial initiative, and contact management is one thing that Google Apps really hasn't nailed yet. But Plaxo, like Digg, is one of those Silicon Valley properties that's constantly tossed about as an acquisition target. We've seen this one before. Move along, folks.

Originally posted at The Social
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Add a Comment (Log in or register) 3 comments
by sarahgillis February 7, 2008 9:50 PM PST
Plaxo is a great acquisition for Google. Google has the cash and Plaxo fits into Google's model of supporting search with free/useful products that strengthen the lock-in to it's search. The only thing that can really threaten Google's lock-in at this point would be another search site. On this front it seems only ManagedQ is doing anything interesting.
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by bubazoo February 8, 2008 12:27 AM PST
I don't know, that is on shaky ground. I thought they partnered with yahoo already, so adding google to the mix, could be a bit shaky. I am not too crazy about yahoo services anymore anyway, would rather see anyone with Google, so it will be interesting to see how this plays out in the coming months.
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