March 7, 2008 5:11 PM PST
Google to penalize advertisers with slow-loading pages
Companies advertising on Google's AdWords system better fine-tune their ad landing pages.
In its automated auction system, Google will soon be looking at the length of time it takes to see an advertiser's landing page once an ad is clicked as a factor in determining ad position and minimum bid for keywords.
People are more likely to abandon landing pages that load slowly, Google explained in its Inside AdWords blog.
I want to emphasize that I agree with the Google statement that people abandon pages that load too slowly.
Originally posted at News Blog
Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.
Isn't a search engine supposed to return results based on how relative the site is to the search criteria?
I'm glad I use ask.
I'm most likely to respond to an ad encountered in a search if it is gemane. I will pay no attention to or try to block the most intrusive.
There is a tradition in the U.S. to find ways to charge for what was formally provided "free." This is coming to the internet with ISP's charging for faster email service, priority ads etc. It will be too bad, as TV has become unwatchable and in the future the internet may become unusable.
> There is a tradition in the U.S. to
> find ways to charge for what was formally
> provided "free."
There is a tradition in many parts of the world for government officials to try to find some excuse to charge you for whatever you are doing in order to make money off it. It's called "soliciting a bribe". Our news media does not talk about it and teachers in our schools don't ever mention it because it makes the US (and Britain, and Canada) sound better than some of these other countries, "implicite criticism of other cultures, etc.
http://httpd.apache.org/docs/2.2/mod/mod_deflate.html
If they do, that might convince more web hosts to enable this on their servers.
You really don't think that will happen do you?