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50 years in space

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Q&A: Space entrepreneur shoots for the moon

By Stefanie Olsen
Staff writer, CNET News.com
October 1, 2007, 4:00 AM PDT

Editors' note: This is part of a series examining 50 years of space exploration.

Growing up in the '60s, Peter Diamandis aspired, like many kids, to be an astronaut. Now, as a pioneer and champion of the private space industry, he plans to take himself to the moon one day.

Diamandis, 46, has a lot of irons in the fire to make that happen. As chairman and CEO of the X Prize Foundation, Diamandis helped ignite a new era in personal space flight with 2004's Ansari X Prize, an incentive competition to build and fly a manned suborbital vehicle past the Earth's atmosphere. Now, he's onto the Google Lunar X Prize, an entrepreneurial race to put a robotic rover on the moon that can survey the landscape.

Peter Diamandis
Peter Diamandis

And that's just the beginning. Diamandis has founded two space tourism companies. Zero Gravity Corp. takes as many as 3,000 people annually, from Las Vegas or Kennedy Space Center, on parabolic weightless flights. Its customers are the extraordinarily wealthy and the famous--renowned scientist Stephen Hawking flew earlier this year. Diamandis is also taking people higher through his company Space Adventures, which sells private flights to the International Space Station aboard the Russian Soyuz rocket for about $25 million to $30 million.

He's also pioneering the entertainment space market, by co-founding with Granger Whitelaw the Rocket Racing League, a modern-day version of NASCAR but with rocket-powered aircraft. Scheduled for demonstration flights next year, teams will fly a three-dimensional course with augmented reality so you can watch it on TV, the Internet or Jumbotrons. Diamandis says that kind of market has multibillion-dollar potential.

Diamandis talked with CNET News.com about the 50th anniversary of space flight, the future trillion-dollar market in space, and the government's role in space exploration.

Q: How did you get interested in the space flight industry, and what drives you in this market?
Diamandis: Well, my passion for space really came as a kid. I was born in the early '60s?became passionate by watching Apollo happen and really wanted so much to become an astronaut myself. I went and got my medical degree and a six-pack of engineering degrees really with the intent of being able to apply to the astronaut corps; and after a while realized that my real passion was the goal of trying to take people there privately. I've spent the last 10 years really as a serial entrepreneur building nonprofit and for-profit companies focused on making space accessible to individuals.

Why do you think so many wealthy people like yourself, Paul Allen and Jeff Bezos have involved themselves in this area? Is there a common denominator between all of you?
Diamandis: Yeah, it's interesting. We're now entering a time where for the first time it is possible for individuals and small groups of people to do things in space. It used to take the Soviet Union or the United States and hundreds of thousands of people and a significant percentage of the gross national product. It's now viable for a small group of 10, 20 or 30 people backed by a wealthy individual to go and do something significant in space.

If you don't support this, you are discounting the availability to your children and their children to have low-cost space flight.

The SpaceShipOne team that won the Ansari X Prize led by Burt Rutan and backed by Paul Allen, it was really a group of 20 exceptional engineers with today's computational skills and fluid dynamics that can run on a laptop. It used to take an entire room-sized computer. There have been a number of individuals, folks like Paul Allen, Richard Branson, Jeff Bezos and John Carmack, who had made a large amount of money by pioneering a new industry, whether it be the Internet, software or personal computers. And they said, "Well, if I can really cause a breakthrough in this industry, perhaps I can do something in space."

Why are they doing something in space? Because that's what inspired them; that's what inspired me as a youth. So, you had this early inspiration and, unfortunately, the government never delivered on it. And in the last 40 years, we've never fulfilled the promise that we had seen in Apollo. So, now people are saying, "I'm going to give up on the government; I'm going to do it myself."

That makes me wonder if you think NASA is still relevant today?
Diamandis: I think NASA remains very relevant. I think that there needs to be a real partnership between the government and private industry in the same way there are in other industries. I mean, no private company in my mind is going to go out and explore far distant planets or go and send scientific missions to Mars, and that's what the government should be doing. It should be doing things that there are not commercial markets to do. Sending humans to orbit, sending people on zero-gravity flights, building commercial stations in orbit--these are things that private companies can do and probably do better.

We have a long history in the United States of the government pioneering, and private industry taking things over, and the government moving to the next step. You've seen this in the aviation industry, you've seen it in the computer industry, you've seen it in the Internet industry, and we should see it in the future in the space industry.

Next page: Seeing what the private sector can do



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